Wonderworld
Story: When introduced to this client and their baby, nursery, pre-school range of quality wooden toys it became clear there was a mismatch between the product, and the packaging treatment of their designers in Thailand. Our brief was to: 'communicate a high quality range to Europe and the West'.
Delivery: With multiple product shapes, imposing unity through pack size across 25 packs was not an option. Instead the packs unite into a recognisable range through the use of a graphic background device, plus clearly structured photography. Our art direction focuses on the quality and finish of the product in the foreground, promoting the product to 'king'. Involved: photography, logo redraw, 6 languages, print and pack structure supervision.
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HUTTON & PARTNERS
design excellence,
brand communication, packaging
0845 230 3004
+44 (0)1202 849976
