Tesco
Story: A conveniently squeezable tube leaving one hand free to apply lotion plus a flip top you can't lose in the sand, became the background to the children's version of Tesco's highly successful Sun Essentials own label sun lotion brand.
Delivery: A little appropriate humour can convey a message fast, in this case the protection offered by higher factors of sun lotion for babies and young children. The 'After Sun Lotion with added Insect Repellent' worked with the concept wittily thanks to the Australian bottle cork hat.
Selected for and published in 50 Trade Secrets of Great Design: Packaging.
22/28
HUTTON & PARTNERS
design excellence,
brand communication, packaging
0845 230 3004
+44 (0)1202 849976
