Galt
Story: New management at the 100 year old Galt Toy Company demanded diversification and an increase in product lines. One result was this move into craft and colouring products with a range of more than 80 packs for pre-school and earlier years children.
Added value items in the range include this colour wheel which explains to young children how two colours 'magically' mix to create a third colour. The white outer disk rotates to change the image. No words, illustration only and a fun character with play value - 'the leopard who changed his spots'.
11/28
HUTTON & PARTNERS
design excellence,
brand communication, packaging
0845 230 3004
+44 (0)1202 849976
