Kids packaging design: Galt
Story: New management at the 100 year old Galt Toy Company demanded diversification and an increase in product lines. A result was this move into craft and colouring products with a new range of more than 80 packs designed for toddler, nursery, pre-school kids.
Delivery: Aimed at UK and continental Europe as multi-lingual packs in six languages, the brief was to minimize front of pack wording. Our response was to develop a playful, illustrative style explaining unique individual product qualities beyond the use of words. Production schedule: brief to artwork delivery, 3 months.
Selected and published in British Packaging: Design for today's consumer interface.
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HUTTON & PARTNERS
design excellence,
brand communication, packaging
0845 230 3004
+44 (0)1202 849976
