Hyper gliders
Story: A young inventor fresh out of university established a market for his foam fighter plane flying toys. The product so impressed Hazel Mill Toys, he and his product were absorbed into the business while the company seriously set about developing the brand to a higher level.
Delivery: The packaging was designed to appeal to 10 year old boys through to the 'boys toys' market i.e. fun Dads and young at heart adults. Starting with just two products, the brand style was conceived to develop across a range linked by the theme of realistic speeding terrain backgrounds. Client confidence in this design route was confirmed when a boy of exactly the target age tried to buy the dummy pack as we discussed it in store. And he wasn't a plant by us, honest!
14/28
HUTTON & PARTNERS
design excellence,
brand communication, packaging
0845 230 3004
+44 (0)1202 849976
