Flair Leisure
Story: Doodleez, a new name for the proposed UK revitalisation of an existing brand. Customer response to the previous packaging reported that it unintentionally conveyed the idea it was a product just for girls.
Delivery: The task was to demonstrate the unique features of this novel craft toy - like its fun to use string drawing pen - and its creative play appeal for boys to enjoy, just as much as girls. The product strategy changed at the last minute to a licensed brand route, but we're still rather fond of this version.
6/28
HUTTON & PARTNERS
design excellence,
brand communication, packaging
0845 230 3004
+44 (0)1202 849976
