Kydko (Taiwan)
Story: An entrepreneur inventor/mathematician with a successful product in his home territory, sought advice to target an international market. The product ingeniously interlocks, hinges and transforms, via the application of geometry, to become a fascinating construction toy with unique features.
Delivery: The brand logo hinges and interlocks too, reinforcing the qualities of the product. Explanation of the unique features of a complex product were key to the success of this brand. On the right of the packs a system clearly shows which geometric shapes are included in different kits.
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HUTTON & PARTNERS
design excellence,
brand communication, packaging
0845 230 3004
+44 (0)1202 849976
